Case Study

Hotel Pulitzer


REF: 15-1197

The Brief

One of Amsterdam's most luxurious hotels, the Pulitzer comprises 25 interconnected 17th and 18th canal houses. The interiors of the various rooms blend traditional and modern to recapture the elegant flamboyance that flourished in the area during the city's Golden Age of trade - the hotel is situated in a UNESCO World Heritage district.

  • Tick iconAmsterdam
  • Tick iconBanquette Seating
  • Tick iconFluted Back
  • Tick iconTurned legs

Interior Design

Jacu Strauss, Greenbrook

The Solution

In 2015-16 the hotel underwent the largest refurbishment in its 55 year history. Its reinvention sought to combine historical elements with more contemporary style to achieve a look of traditional craftsmanship yet with modern standards of comfort.


With interiors redolent of the building's history and a desire for high levels of comfort Craftwood's pocket fluted banquettes were the ideal solution - comfort and elegance while fitting the look of its setting perfectly.

Fluted Back Hotel Seating | Craftwood

The interiors incorporate original art works and antique furnishings. Somewhat more modern, yet suiting its surroundings admirably, one of Craftwood's fluted back seats complements the panelled wall surmounted by oil paintings in one of the hotel's 400 year old buildings.


The brief for the refurbishment - Craftsmanship with comfort - has certainly been met, as the above view shows. Where modern levels of comfort are desired alongside traditional styling Craftwood meets the requirements of the world's finest hotels.

“Craftwood provides consistently excellent quality products regardless of the complexities involved. They always deliver on time and their pre and post design and installation support is a real asset.”

Jacu Strauss, Creative Director at Greenbrook

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